The Loyalty Letter is one of the strongest mail pieces in existence. This 8.5" by 11" letter contains no hooks, giveaways or free gifts. It simply states that you (the dealer) are offering the recipient an exclusive offer for the best price on a new vehicle as a reward for being a loyal customer.

These letter are also very effective for targeted consumers who are not previous customers of the dealership. They respond to this letter with hopes of taking advantage of exclusive offers to loyal customers.

This piece has proven successful time and time again. This is a great choice for bringing in customers who are ready and willing to take delivery of a new vehicle.