EQUITY MAILERS
NO MORE UPSIDE DOWN TRADE-INS
The equity mailer is a customer designed mailer that is targeting customers with 100% equity in their current autmobile. This piece is specifically designed to present the customer with the opportunity to take advantage of outstanding deals and receive low payments on a brand new vehicle due to the high trade in value they would receive from the equity they have in their trade.
Due to the current state of the market, the idea of purchasing a new vehicle with low payments and cash back in their pocket, these potential customers are more likely to take advantage of the offers made by the dealers. THis strategy is also excellent in eliminating the frustration caused by potential buyers that owe too much on their trade to close a deal.
Improve your dealerships moral with excellent prospects and haddle free closings.
2008 Innovative Marketing Direct